Apple

Every new Apple watch we have covered, from published specs and owner feedback. Brands cannot pay to be included.

3 first looks · updated 15 Oct 2026

Founded: 1976
Country: United States
Official site: apple.com/uk (opens in a new tab)

Apple Watch Ultra 4 black titanium 49 mm case, front view, with orange Action button and black Digital Crown (case shown without strap)

Apple · Watch Ultra 4

First look Apple · 15.10.26 Smart

Compared by WW Apple Watch Series 12 42 mm Space Grey aluminium case, front view with the display off, shown without a band

Apple Watch Series 12 42 mm Space Grey aluminium case, front view with the display off, shown without a band

Apple · Apple Watch Series 12

First look Apple · 16.09.26 Smart

Apple Watch SE 3 40 mm case in Midnight aluminium with a black screen and dark Digital Crown, shown without strap

Apple · Apple Watch SE 3

First look Apple · 09.09.26 Smart

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Specs, not vibes

From brand sources, checked twice.