# WhichWatch

> WhichWatch is an independent UK guide to newly launched watches from established brands that are available on Amazon UK. Every article is a "first look" built from published specifications, brand material and paraphrased public owner feedback, with sources listed. First looks are not hands-on reviews unless marked "Hands-on". WhichWatch publishes no scores or star ratings.

Published in the United Kingdom. British English. Prices are in GBP and only shown when taken directly from Amazon within the last 24 hours.

## Key sections

- [First looks](https://whichwatchonline.co.uk/first-looks/): every first look, newest first
- [Watches by type](https://whichwatchonline.co.uk/watches/): dive, field, dress, chronograph, GMT, digital, smart, pilot; and by price band
- [Brands](https://whichwatchonline.co.uk/brands/): every brand covered
- [Edits](https://whichwatchonline.co.uk/edits/): short ordered lists of watches worth buying, each with a reason
- [Comparisons](https://whichwatchonline.co.uk/compare/): close rivals side by side
- [Find your watch](https://whichwatchonline.co.uk/find-your-watch/): a five-question watch finder

## Method

- [How we rate](https://whichwatchonline.co.uk/how-we-rate/): first looks, not reviews; at least three sources per article including the brand; no paid placements; no scores
- [Corrections](https://whichwatchonline.co.uk/corrections/): every change to a published page is logged with its date
- Articles are drafted with AI assistance from the cited sources and must pass automated quality checks before publication.

## Disclosure

- As an Amazon Associate, WhichWatch earns from qualifying purchases. Amazon links are marked as sponsored. See the [affiliate policy](https://whichwatchonline.co.uk/affiliate-policy/).

## Latest first looks

- [Cocktail Time HCB003J1: the Presage dress watch shrinks to 38.5 mm](https://whichwatchonline.co.uk/first-looks/cocktail-time-hcb003j1-the-presage-dress-watch-shrinks-to-38-5-mm/): The Presage Cocktail Time HCB003J1 is Seiko's brown-dialled dress automatic in a new 38.5 mm case, with a textured "crushed ice" dial and a discreet date at 4:30. It suits smaller wrists and anyone who found the 40.5 mm Cocktail Time too big. The catch: at a £430 RRP you still get Hardlex rather than sapphire, and a 41-hour movement.
- [Race 3S: Suunto's small titanium racer gains sapphire, and a price rise](https://whichwatchonline.co.uk/first-looks/race-3s-suuntos-small-titanium-racer-gains-sapphire-and-a-price-rise/): The Race 3S is Suunto's compact £435 GPS sports watch, with a 46 mm titanium-bezel case, sapphire over a bright 2,000-nit AMOLED screen, free offline maps and up to 38 hours of dual-band GPS. It suits runners and hikers with smaller wrists. The catch: it costs noticeably more than the Race S it replaces, and reviewers found the launch software laggy.
- [PACE 4 Pro: Coros adds titanium, sapphire and a speaker for £389](https://whichwatchonline.co.uk/first-looks/pace-4-pro-coros-adds-titanium-sapphire-and-a-speaker-for-389/): The PACE 4 Pro is Coros's £389 titanium and sapphire GPS watch, with a bright 1.47 in AMOLED screen, offline maps, a speaker and up to 60 hours of GPS. It suits runners and hikers who want maps and long battery life for less than a comparable Garmin. The catch: it comes in one large 47.6 mm size, and independent tests show GPS battery well below the claims.
- [T-Rex 3 Pro 48mm: Amazfit's tough watch gains sapphire and a torch](https://whichwatchonline.co.uk/first-looks/t-rex-3-pro-48mm-amazfits-tough-watch-gains-sapphire-and-a-torch/): The T-Rex 3 Pro 48mm is Amazfit's rugged outdoor smartwatch, upgraded with a sapphire screen, a titanium bezel, a built-in torch and a speaker for calls. It suits hikers and trail runners who want offline maps and weeks of battery without Garmin prices. The catch: the plain T-Rex 3 costs £120 less and shares much of the software.
- [Terra Force AW1890-51X: Citizen's solar field watch gets a bracelet](https://whichwatchonline.co.uk/first-looks/terra-force-aw1890-51x-citizens-solar-field-watch-gets-a-bracelet/): Yes, if you want a field watch you can largely ignore. The Citizen Terra Force AW1890-51X is a 41.2 mm steel field watch with a green textured dial, a matching bracelet and a solar Eco-Drive movement that runs for months in the dark. It suits anyone who wants a daily watch that needs no battery. The catch is a mineral crystal rather than sapphire.
- [Spitfire Lock Bethlem: a museum-backed meca-quartz pilot's chrono](https://whichwatchonline.co.uk/first-looks/spitfire-lock-bethlem-a-museum-backed-meca-quartz-pilots-chrono/): The Spitfire Lock Chronograph Bethlem is AVI-8's Imperial War Museums edition of its Spitfire pilot's chronograph: 42 mm of steel, a white cockpit-gauge dial and a meca-quartz movement for £229 RRP. It suits aviation fans who want a lively chronograph push without automatic prices. The catch: a mineral crystal and modest 50 m water resistance.
- [GMW-B5000D-3: the steel G-Shock square adds a hint of green](https://whichwatchonline.co.uk/first-looks/gmw-b5000d-3-the-steel-g-shock-square-adds-a-hint-of-green/): The GMW-B5000D-3ER is the full metal G-Shock square in steel with a green frame around the screen, solar power, radio time sync and Bluetooth. It suits anyone who wants the classic 1983 shape in steel with a little colour. The catch: at around £499 you still get mineral glass and the older STN screen, not the newer MIP display.
- [GM-5600YM-8: the steel-capped G-Shock square goes all silver](https://whichwatchonline.co.uk/first-looks/gm-5600ym-8-the-steel-capped-g-shock-square-goes-all-silver/): Buy the GM-5600YM-8 if you want the classic 5600 square with a polished steel bezel and an all-silver look for an RRP of £229. It suits people who want a dressier G-Shock without paying full metal prices. The catch: it is a plain battery quartz watch, with no solar charging, radio time sync or Bluetooth, and polished steel scratches.
- [Galaxy Watch9: brighter and slimmer, but still a daily charge](https://whichwatchonline.co.uk/first-looks/galaxy-watch9-brighter-and-slimmer-but-still-a-daily-charge/): The Samsung Galaxy Watch9 44mm is a £379 RRP Wear OS smartwatch with a faster Snapdragon chip, a brighter AMOLED screen and Samsung's broadest health tracking yet. It suits Android phone owners, particularly Galaxy users, who want a full smartwatch they can wear to bed. The catch is battery: Samsung quotes up to 40 hours, so plan on daily charging.
- [W-738H: a £45 square digital that buzzes instead of beeps](https://whichwatchonline.co.uk/first-looks/w-738h-a-45-square-digital-that-buzzes-instead-of-beeps/): The Casio W-738H is a £45 RRP square digital watch with a vibration alarm, 100 m water resistance and a battery Casio rates at around ten years. It suits anyone who needs silent alerts, swims, or wants a watch they can forget about. The catch is that it is a pure tool: no Bluetooth, no solar charging and no step counting.
- [GW-BX5600: the G-Shock square finally gets a screen you can read](https://whichwatchonline.co.uk/first-looks/gw-bx5600-the-g-shock-square-finally-gets-a-screen-you-can-read/): The GW-BX5600-1A1ER is the classic square G-Shock with a sharper memory in pixel screen, solar power, radio time sync and Bluetooth, at an RRP of £159. It suits anyone who loved the 5600 shape but gave up on squinting at a negative display. The catch: the backlight is weak and the glass is mineral, not sapphire.
- [McKellar Dual Time Flying Ace: Snoopy takes the second time zone](https://whichwatchonline.co.uk/first-looks/mckellar-dual-time-flying-ace-snoopy-takes-the-second-time-zone/): The McKellar Dual Time Flying Ace is a 43.5 mm quartz pilot's watch with a 24-hour second time zone, a big date and Snoopy on the dial, limited to 530 pieces per colour at an RRP of £229. It suits Peanuts fans who travel and like a large, legible flieger. The catch: mineral glass, 50 m water resistance and a sold-out run at AVI-8 itself.
- [Bambino 38 No Date: the date-free Bambino fans asked for, at £295](https://whichwatchonline.co.uk/first-looks/bambino-38-no-date-the-date-free-bambino-fans-asked-for-at-295/): The Orient Bambino 38 No Date is a 38.4 mm automatic dress watch with a domed crystal and a clean, date-free dial, at a UK RRP of £294.99. It suits first-time mechanical buyers and anyone with a slimmer wrist who wants a vintage look. The catch: 30 m water resistance and a 12.5 mm case that sits taller than its size suggests.
- [GBD-300: a slimmer G-Shock run logger with a MIP screen](https://whichwatchonline.co.uk/first-looks/gbd-300-a-slimmer-g-shock-run-logger-with-a-mip-screen/): Buy the GBD-300 if you want a light, tough G-Shock that counts steps, logs runs and shows phone notifications on a clear MIP screen. It costs £129 at Watch.co.uk, is water resistant to 200 m and runs about two years on a coin cell. The catch: there is no GPS or heart rate sensor, so distance relies on the accelerometer.
- [Octaire Chronograph: Sekonda's 40 mm take on sports-luxury](https://whichwatchonline.co.uk/first-looks/octaire-chronograph-sekondas-40-mm-take-on-sports-luxury/): The Sekonda Octaire Chronograph 30276 is a 40 mm quartz chronograph with a cushion case, a navy grid dial and a matching silicone strap, at an RRP of £74.99. It suits anyone who wants the integrated sports-luxury look and a working stopwatch on a small budget. The catch is the alloy case, which will not wear as well as steel.
- [Samurai SRPL13: Seiko's angular diver slims down to 41.7 mm](https://whichwatchonline.co.uk/first-looks/samurai-srpl13-seikos-angular-diver-slims-down-to-41-7-mm/): The Prospex Samurai SRPL13 is Seiko's redesigned automatic diver: a 41.7 mm steel case, 200 m water resistance and the 4R35 movement, at an RRP of £580. It suits anyone who liked the old Samurai's sharp lines but found the 43.8 mm case too big. The catch is a Hardlex crystal where similarly priced rivals now offer sapphire.
- [Apple Watch Ultra 4: same case, two-day battery, better heart data](https://whichwatchonline.co.uk/first-looks/apple-watch-ultra-4-same-case-two-day-battery-better-heart-data/): Buy the Apple Watch Ultra 4 if you own an iPhone and want the toughest Apple Watch with the longest battery: Apple quotes 50 hours of normal use, and reviewers report two full days. It suits runners, hikers and divers. The catch is that the case is unchanged since 2022, so Ultra 3 owners gain little they can see.
- [Grit X2: Polar shrinks its outdoor watch and keeps the maps](https://whichwatchonline.co.uk/first-looks/grit-x2-polar-shrinks-its-outdoor-watch-and-keeps-the-maps/): Buy the Polar Grit X2 if you want offline maps, dual-frequency GPS, a sapphire-covered AMOLED screen and Polar's recovery tools in a 62 g watch, with no subscription. It suits hikers and trail runners with smaller wrists. The catch is that its optical heart rate struggled with short, hard intervals in DC Rainmaker's review, and there is no contactless payment or music storage.
- [Speedtimer SSC943P1: a British racing green panda that runs on light](https://whichwatchonline.co.uk/first-looks/speedtimer-ssc943p1-a-british-racing-green-panda-that-runs-on-light/): The SSC943P1 is Seiko's solar Speedtimer chronograph with an ivory panda dial, a dark green bezel and a perforated leather racing strap. It suits anyone who wants a vintage motorsport look without winding, servicing a mechanical movement or swapping batteries. The catch is price: the RRP has risen to £640 from £590 at launch, and it is still quartz underneath.
- [Expedition Titanium TW2W78100: Timex's 48 g field watch goes to 200 m](https://whichwatchonline.co.uk/first-looks/expedition-titanium-tw2w78100-timexs-48-g-field-watch-goes-to-200-m/): The Expedition Titanium TW2W78100 is a 38 mm quartz field watch with a titanium case, sapphire crystal, green dial and 200 m of water resistance, at an RRP of £240. It suits anyone who wants a light, tough everyday watch for average or smaller wrists. The catch: at 12.5 mm it is thick for its width, and the leather strap is not made for swimming.

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