Affiliate policy

As an Amazon Associate, WhichWatch earns from qualifying purchases.

What does that mean for you?

Some links on WhichWatch go to Amazon UK. If you click one and buy something, Amazon pays us a small commission. You pay the same price either way.

Does it affect what we write?

No. Brands cannot pay for coverage, and commission rates play no part in which watches we cover, which we include in an edit, or what we say about them. Every Amazon button on the site is labelled, and a short note sits above the first one on each page.

Do you show Amazon prices?

Only when we can show them accurately. Prices on Amazon change often, so we only show a price that has come directly from Amazon in the last 24 hours, with the time it was checked. Where we cannot do that, the button links to Amazon without showing a price.

Which links are affiliate links?

Links to Amazon UK are affiliate links and are marked as sponsored. Links to brands, publications and forums in our sources are ordinary links and earn us nothing. Our emails and newsletter never contain affiliate links.